In this chapter, we’ll go over some concepts & terminology that will help you in understanding the principles of copywriting.
Read each one in detail. Along with the definitions, I’ve also added:
Examples and further detail for deeper understanding of these important concepts. Exercises to apply these concepts.
This information will help give you a foundation for all the copywriting you do for your business. Even if you are familiar with some of the terminology, going through this chapter will give you a deeper understanding.
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